How the Net Promoter Score (NPS) Can Drive Growth: The Economic Advantage of Superior Customer Relationships

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Synopsis
Companies need to understand the economic value that results from building better customer relationships. This chapter looks at some real-life examples of high-quality customer relationships generating economic benefits. This chapter was originally published as Chapter 3 of "The Ultimate Question: Driving Good Profits and True Growth."
Copyright:
2008

Book Details

Book Quality:
Publisher Quality
Publisher:
Harvard Business Publishing
Date of Addition:
Copyrighted By:
HBS Press
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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