Your Brand Roadmap: How to Build a Unique Brand
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- Synopsis
- This chapter shows you how to create a brand roadmap-a practical, day-to-day guide for your brand that articulates your core brand values, core message, and brand personality. This exercise will help you see the consistencies and inconsistencies in your brand and ensure that your brand will be seen, heard, and remembered in the marketplace for years to come.
- Copyright:
- 2003
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/03/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.