House of Quality

By: Don Clausing and John R. Hauser

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Synopsis: Manufacturing companies striving to compete on quality must design products that not only are technically elegant and manufacturable but also reflect customers' desires and tastes. For optimal results, marketers, designers, engineers, and strategists should work closely together from product conception to end result. A Japanese innovation, the house of quality, can help get interfunctional-team conversations started. Presented here in clear, step-by-step exhibits, the house is a conceptual map on which interdisciplinary teams can display and organize the evidence they need to set targets for design. Once all relevant facts are on the grid, the team makes its choices. The process has clarified opportunities, stimulated negotiation, and helped set an agenda. And the format is flexible. Once engineering targets have been set, the team can draw up new houses.