Strategic Communication for Sustainable Organizations

By: Myria Allen

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Synopsis: This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners and external stakeholders. It develops essential insights on the basis of an extensive review of relevant theories and research drawn from multiple disciplines. Interview data gathered from organization members who are currently communicating about sustainability in their cities, universities, nongovernmental organizations, small businesses and large for-profit organizations provide valuable insights from a practitioner's perspective. The interviewees represent organizations such as the Portland Trailblazers, Tyson Foods, the City and County of Denver and the Natural Resources Defense Council. Theory, research and interview comments combine in a reader-friendly way to provide practical insights and stimulate future research.

Book Quality:: Publisher Quality
ISBN-13:: 9783319180052
Publisher:: Springer International Publishing, Cham
Date of Addition:: 09/12/16
Copyrighted By:: Springer
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Business and Finance, Earth Sciences, Law, Legal Issues and Ethics, Communication
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.