Global Marketing (Seventh Edition)
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- Synopsis
- The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The seventh edition examines the effect of the global financial crisis on global marketing strategy.
- Copyright:
- 2013
Book Details
- Book Quality:
- Excellent
- Book Size:
- 568 Pages
- ISBN-13:
- 9780132719155
- Publisher:
- Pearson
- Date of Addition:
- 09/30/16
- Copyrighted By:
- Warren J. Keegan
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Textbooks
- Grade Levels:
- College Freshman, College Sophomore, College Junior, College Senior
- Submitted By:
- Daproim Africa
- Proofread By:
- Daproim Africa
- Usage Restrictions:
- This is a copyrighted book.
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- by Warren J. Keegan
- by Mark C. Green
- in Nonfiction
- in Business and Finance
- in Textbooks