Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity
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- Synopsis
- Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink's Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products' failures and successes. The key problem with marketing nutrition remains, after all, marketing.
- Copyright:
- 1940
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9780252092794
- Related ISBNs:
- 9780252029424, 9780252074554
- Publisher:
- University of Illinois Press
- Date of Addition:
- 10/04/16
- Copyrighted By:
- University of Illinois Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Cooking, Food and Wine, Health, Mind and Body, Business and Finance, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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- by Brian Wansink
- in Nonfiction
- in Cooking, Food and Wine
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