Introducing SEO

By: Aravind Shenoy and Anirudh Prabhu

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Synopsis: This is your easy-to-digest brief introduction to SEO (search engine optimization) - an imperative methodology used to affect the visibility of websites using different strategies and techniques. Using this book, you'll understand techniques, practical implementations, and concepts to make you familiar with this technology. You will understand SEO basics, search engine methodology, ranking and Google tools. You will also cover keywords, link building, and the role of online marketing with social media. This book will jumpstart your knowledge with an easy-to-follow approach so you can come to grips with the latest version of the framework. A downloadable code bundle is also included for you to play with, and therefore understand, the subtle nuances of the latest version. What you'll learn How to incorporate effective SEO into your workflow How to use keywords, link building, and online social media marketing How to implement SEO-specific plans and strategies. Who this book is for This book is aimed at beginners who want a quick, no-nonsense introduction to SEO. No prior experience or knowledge of SEO is required to understand the concepts in this book.