Mediamaking: Mass Media in a Popular Culture

By: J. Macgregor Wise and Lawrence Grossberg and Ellen Wartella and D. Charles Whitney

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Synopsis: For both undergraduates and graduate students, this textbook explores the context, history, organizations, and economics of mass media. Grossberg (communication studies and cultural studies, U. of North Carolina at Chapel Hill) et al. consider the media in terms of meaning and ideology, its power in the creation of identity, and with consumers, behavior, politics, and the public. They do not organize the text around types, such as newspaper, broadcasting, and radio, but rather take a theoretical look at the media in the context of society. The second edition has new statistics and examples, in addition to a new author who brings topics of cyberculture, globalization, and alternatives to the forefront. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)

Book Quality:: Excellent
Book Size:: 491 Pages
ISBN-13:: 9780761925439
Publisher:: SAGE Publications, Incorporated
Date of Addition:: 11/28/09
Copyrighted By:: Sage Publications, Inc
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: History, Nonfiction, Textbooks, Social Studies
Grade Levels:: College Freshman, College Sophomore, College Junior, College Senior
Submitted By:: 170
Proofread By:: 170
Usage Restrictions:: This is a copyrighted book.