chotuKool: "Little Cool," Big Opportunity
By: and and
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- Synopsis
- Godrej & Boyce Manufacturing Company Limited is one of the companies owned by Godrej Group, an Indian conglomerate with annual turnover of more than $4 billion. After learning about disruptive innovation and prompted by the strategic vision of Jamshyd Godrej (managing director and chairman of the board at Godrej & Boyce Mfg. Co.), Godrej & Boyce decided to target the 80 percent of Indians who did not have access to conventional refrigerators with a product called chotuKool. This case chronicles the journey that Godrej & Boyce engineers and product managers went through to develop chotuKool and their experience selling to a market the company typically does not target with appliances. It introduces students to disruptive innovation from the point of view of a multi-billion company.
- Copyright:
- 2016
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 11/02/16
- Copyrighted By:
- HBS
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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