Product Research: The Art and Science Behind Successful Product Launches

By: John A. Cafeo and N. R. Raghavan

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Synopsis: This book is a collection of research papers to be presented at the GM R&D India Science Lab workshop on Art and Science of Product Development held at Bangalore, India. Leading researchers from around the world, and from within GM, present some of their latest research and experience around methodologies and analytics that we believe, are very critical to any product development activity. This book has articles in four major pillars of product development research: a, uncertainty modeling and information integration; b, role of behavioral research in understanding customer requirements and designing products; c, advanced analytical approaches for identifying voice of the customer; and d, human centered decision making and its role in product development.

Book Quality:: Publisher Quality
ISBN-13:: 9789048128600
Related ISBNs:: 9789048128594
Publisher:: Springer Netherlands
Date of Addition:: 11/30/16
Copyrighted By:: Springer
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Computers and Internet, Business and Finance, Technology, Mathematics and Statistics, Sociology
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.