Information Systems: A Manager's Guide to Harnessing Technology, Version 3.0

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Synopsis
WHAT'S NEW IN 3.0:

UPDATED, MORE RELEVANT INFORMATION:

New coverage including Uber, WhatsApp, Facebook, and bitcoin breathes fresh life into existing material. The popular Zara and Netflix case studies remain but contain refreshed information.

EMPHASIS ON SOCIAL MEDIA:

Instagram, SnapChat, WhatsApp, Tinder, Secret, and Whisper all receive mention, ensuring relevancy and proper understanding of the current field.

MOBILE VS. DESKTOP:

In a number of renamed chapters, Gallaugher weighs the pros and cons of social media use on desktop computers and mobile devices, prompting classroom dialogue surrounding the rise of different technologies and how businesses and managers adjust to emerging trends.

DISCUSSION OF THE SHARING ECONOMY:

With the addition of an entirely new chapter focused on the sharing economy, Gallaugher introduces examples of citizens coming together to create or share resources across markets.

For a comprehensive list of what's new in version 3.0, visit Gallaugher’s blog.

John Gallaugher of Boston College was one of BusinessWeek’s “Professors of the Year.” His widely popular textbook offers a proven approach that has garnered student praise and increased information systems enrollment. There is no other Information Systems author today who keeps his text as "up-to-the-month" current.

For regular updates, follow Gallaugher’s blog, The Week in Geek, and connect with him on Twitter at @gallaugher.

This textbook is suitable for these courses:Undergraduate or graduate courses in Management Information Systems and Information Technology

This textbook is suitable for 2 and 4 year institutions.

PEDAGOGICAL FEATURES:

FOCUS ON STRATEGIC THINKING:

Rather than lead with technical topics, the book starts with strategic thinking, focusing on big-picture issues that have confounded experts but will engage students.

ENGAGING CASE STUDIES:

While chapters introduce concepts, cases on approachable, exciting firms across industries further challenge students to apply what they've learned.

CUSTOMIZABILITY:

The Flat World Knowledge publishing model allows instructors to adapt the textbook to the exact needs of their specific class and student body.

Copyright:
2014

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9781453366554
Publisher:
Flat World Knowledge
Date of Addition:
Copyrighted By:
Flat World Knowledge
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Computers and Internet, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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