Information Systems: A Manager's Guide to Harnessing Technology, v. 5.0

Synopsis

WHAT'S NEW IN 5.0:

FRESHLY UPDATED:

Every chapter has received an update to ensure that it covers the latest topics and material. Today’s cutting edge firms and headline grabbing topics are presented through durable frameworks and concepts.

WORLDWIDE TRENDS IN TECH DEVELOPMENTS:

Included are updates and statistics on companies and technologies being developed around the world. China started the century as a nation largely unplugged and offline, but now has more internet users than any other country. In Sub-Saharan Africa, 70% of the population lives within mobile cell phone coverage. Now, even drones are affordable enough to be used as a delivery system in places with poor infrastructure.

PROTEUS, A PILL CAMERA:

A mini-case in the “Moore’s Law and More” chapter discusses the launch of Proteus’s low cost and efficient “PillCam.” Using small sensors and powered by digestive acids, the pill allows doctors to see a unique perspective inside the human body (literally).

SOCIAL MEDIA POWERHOUSE:

Statistics on the massive amount of new social networks and acquisitions in the marketplace have all been updated. New content includes Microsoft’s acquisition of LinkedIn, Slack’s dominant presence in the business space, and the rise of companies like HubSpot. New subsections discuss Twitter and the rise of microblogging, as well as Facebook’s dominant news feed and its strong position against Google’s advertising monopoly.

CUTTING EDGE COVERAGE:

From Facebook’s move to make Messenger a platform to Google’s evolution to Alphabet, students will feel their text and classroom are alive with the most current content available.

For a comprehensive list of what's new in version 5.0, visit Gallaugher’s blog.

John Gallaugher of Boston College has been named one of Entrepreneur Magazine’s “Gurus to Grads.” His popular and award-winning textbook offers a proven approach that has garnered student praise and increased information systems enrollment. Each year Gallaugher meets with scores of tech industry executives from Silicon Valley to sub-Saharan Africa, and there is no other Information Systems author today who keeps his text as "up-to-the-month" current.

For regular updates, follow Gallaugher’s blog, The Week in Geek, and connect with him on Twitter at @gallaugher.

This textbook is suitable for these courses:Undergraduate or graduate courses in Management Information Systems and Information Technology

This textbook is suitable for 2 and 4 year institutions.

PEDAGOGICAL FEATURES:

FOCUS ON STRATEGIC THINKING:

Rather than lead with technical topics, the book starts with strategic thinking, focusing on big-picture issues that have confounded experts but will engage students.

CURRENT, ENGAGING AND HOLISTIC CASE STUDIES:

While chapters introduce concepts, cases on approachable, exciting firms across industries further challenge students to apply what they've learned. Students love how concepts are introduced in a text that reads more like Wired and the Wall Street Journal than a conventional textbook.

CONCEPTS:

Chapters cover not only strategy and technology basics, but critical and cutting edge concepts such as data analytics, security, social media, the sharing economy, disruptive innovation, network effects and platform creation, open source, and cloud computing.

FASCINATING FIRMS:

In-depth profiles include firms that students know and are eager to learn more about. Amazon, Facebook, Google, Netflix, Rent the Runway, and Zara are among the firms that get extended coverage, along with mini-cases on Airbnb, Uber, and more.

CUSTOMIZABILITY:

The Flat World Knowledge publishing model allows instructors to adapt the textbook to the exact needs of their specific class and student body. See how easy it is to customize a textbook in this 4 minute demo: Flat World Editing Platform Video Demo

Copyright:

2016

Book Details

Book Quality:

Publisher Quality

ISBN-13:

9781453375754

Publisher:

Flat World Knowledge

Date of Addition:

12/09/16

Copyrighted By:

Flat World Knowledge

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Computers and Internet, Business and Finance

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.