Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand

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Synopsis
Every major company has a corporate strategy based on business objectives and competencies of the firm. Most major companies claim to have a corporate social responsibility strategy, most of which are not linked to business objectives of the firm.
Copyright:
2008

Book Details

Book Quality:
Excellent
Book Size:
197 Pages
ISBN-13:
9781576754412
Publisher:
Berrett-Koehler Publishers, Incorporated
Date of Addition:
Copyrighted By:
Kellie A. McElhaney
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Self-Help, Business and Finance, Law, Legal Issues and Ethics
Submitted By:
Worth Trust
Proofread By:
Worth Trust
Usage Restrictions:
This is a copyrighted book.

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