Advertising Basics
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- Synopsis
- This book introduces the readers-students of mass communication departments and those who have already entered the world of advertising-to the history, socioeconomic importance and the practical aspects of creating ad copy for the print and electronic media.
- Copyright:
- 2011
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- SAGE Publications
- Date of Addition:
- 02/03/17
- Copyrighted By:
- A. K. Varghese, J. V Vilanilam
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Textbooks, Education
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.