Strategies of Multinationals in Central and Eastern Europe

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Synopsis
The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe - namely Nestl#65533;, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.
Copyright:
2009

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9780230250956
Publisher:
Palgrave Macmillan
Date of Addition:
Copyrighted By:
Springer
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Cooking, Food and Wine, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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