Brand Aesthetics
By:
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- Synopsis
- Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
- Copyright:
- 2012
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781137204035
- Related ISBNs:
- 9780230336735
- Publisher:
- Palgrave Macmillan
- Date of Addition:
- 11/08/18
- Copyrighted By:
- Gérald Mazzalovo
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Entertainment, Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.