Hit Brands: How music builds value for the world’s smartest brands

By: and and and

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Synopsis
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.
Copyright:
2013

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9781137271495
Publisher:
Palgrave macmillan
Date of Addition:
Copyrighted By:
Springer
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Reference, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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