How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success
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- Synopsis
- Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.
- Copyright:
- 2014
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781137340702
- Publisher:
- Palgrave Macmillan
- Date of Addition:
- 12/11/18
- Copyrighted By:
- Laurent Florés
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Computers and Internet, Business and Finance, Technology, Mathematics and Statistics, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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- by Laurent Florés
- in Nonfiction
- in Computers and Internet
- in Business and Finance
- in Technology
- in Mathematics and Statistics
- in Communication