Customer Sense

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Synopsis
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
Copyright:
2013

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9781137346049
Publisher:
Palgrave Macmillan
Date of Addition:
Copyrighted By:
Springer
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Medicine, Sociology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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