Internet Marketing and Big Data Exploitation

By:

Sign Up Now! Already a Member? Log In
You must be logged into Bookshare to access this title. Learn about membership options, or view our freely available titles.

Synopsis
Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
Copyright:
2015

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9781137488947
Related ISBNs:
9781137488947
Publisher:
Palgrave Macmillan
Date of Addition:
Copyrighted By:
Ian Chaston
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

Reviews

No Rating Yet