Hospitality Sales and Marketing, Sixth Edition
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- Synopsis
- In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. Hospitality Sales and Marketing goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the "four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc. ) that are used by today's industry leaders to effectively market their properties.
- Copyright:
- 2015
Book Details
- Book Quality:
- Excellent
- ISBN-13:
- 9780866124447
- Publisher:
- Educational Institute Books
- Date of Addition:
- 03/28/17
- Copyrighted By:
- American Hotel and Lodging Association
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Textbooks
- Submitted By:
- Daproim Africa
- Proofread By:
- Daproim Africa
- Usage Restrictions:
- This is a copyrighted book.