Tiffany's CEO on Creating a Sustainable Supply Chain

By: Frederic Cumenal

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Synopsis: "When I consider our competitive advantages at Tiffany, vertical integration stands out for two reasons: a deeply held business belief that great houses of luxury should craft their own designs, and an equally strong conviction that traceability is the best means of ensuring social and environmental responsibility.
Thinking back on the things that have informed my perspective as I’ve built my career, I realize that I’ve tended to focus on three passions. The first is brands. I’ve always been fascinated by what a fantastic vehicle a brand can be for communicating a company’s culture and values. My second passion is global travel. Since my childhood in France, I’ve been curious about discovering new cultures, new geographies, and different ways of thinking around the world. My third passion is the realm of art and expression—the business of creating or collecting objects that are not just functional but truly beautiful. I’ve been very fortunate to have worked for companies that allowed me to pursue these passions."