What Kids Buy and Why

By: Robert H Reiher and Daniel Acuff

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Synopsis: Based on the latest child development research, What Kids Buy and Why is chock-full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you - among other things - why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ and why kids of all ages love slapstick. Special features include an innovative matrix for speedy, accurate product analysis and program development; a clear, step-by-step process for making decisions that increase your product's appeal to kids; and tools and techniques for creating characters that kids love.

Book Quality:: Publisher Quality
ISBN-13:: 9781439136331
Related ISBNs:: 9780684871172
Publisher:: Free Press
Date of Addition:: 04/10/17
Copyrighted By:: Daniel Acuff, Robert H Reiher
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Parenting and Family, Business and Finance, Psychology
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.