The World Wide Web: A Mass Communication Perspective
By: and
Sign Up Now!
Already a Member? Log In
You must be logged into Bookshare to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- Through an approach that is both conceptual and practical, this text helps mass communication and broadcast students understand the value and commercial uses of the World Wide Web in the mass communication professions. Students will learn to think critically about social, legal, and ethical issues related to the world wide Web, and they will get practical information about how different media domains (radio, TV, public relations, advertising) are currently using the Web for both marketing and content purposes.
- Copyright:
- 1999
Book Details
- Book Quality:
- Excellent
- ISBN-13:
- 9780767400305
- Publisher:
- Mayfield Publishing Company
- Date of Addition:
- 05/31/17
- Copyrighted By:
- Mayfield Publishing Company
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Computers and Internet
- Submitted By:
- Worth Trust
- Proofread By:
- Worth Trust
- Usage Restrictions:
- This is a copyrighted book.