Travel Marketing, Tourism Economics and the Airline Product

By: Mark Anthony Camilleri

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Synopsis: This book covers a variety of themes and issues in the travel, tourism and hospitality sectors in a concise and accessible way. Readers will gain a sound understanding of marketing processes, strategies and tactics and learn about new trends in the industry, for example e-tourism and destination marketing, and the impact of technological advances. Learning outcomes are described at the start of each chapter and key terms are clearly explained, providing the tourism and hospitality vocabulary required for effective communication at work. Each chapter closes with a succinct summary to facilitate review and retention of the most important information. Moreover, case studies representing the diversity of the industry are included to illustrate real-life situations and to offer assistance in future employment roles. The book will be valuable for students, aspiring practitioners and others with an interest in the tourism industry.