Global Marketing and Advertising: Understanding Cultural Paradoxes

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Synopsis
Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
Copyright:
2014

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9781483315454
Related ISBNs:
9781483343105, 9781483310008, 9781452257174
Publisher:
SAGE Publications
Date of Addition:
Copyrighted By:
SAGE Publications, Inc.
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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