Visual Persuasion: The Role of Images in Advertising
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- Synopsis
- The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature of visual argumentation and the relative lack of social accountability which images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if spelled out verbally. From this starting point, Paul Messaris analyzes a variety of commercial, political and social issue advertisements. He also discusses the role of images in cross-cultural advertising.
- Copyright:
- 1996
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781506315881
- Related ISBNs:
- 9781452263625, 9780803972469
- Publisher:
- SAGE Publications
- Date of Addition:
- 11/02/17
- Copyrighted By:
- Sage Publications, Inc.
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Language Arts, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.