The Handbook of Marketing Research: Uses, Misuses, and Future Advances
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- Synopsis
- The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.
- Copyright:
- 2006
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 720 Pages
- ISBN-13:
- 9781506319452
- Related ISBNs:
- 9781452261539, 9781412909976
- Publisher:
- SAGE Publications
- Date of Addition:
- 03/09/18
- Copyrighted By:
- Sage Publications
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.