Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising

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Synopsis
Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising. This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.
Copyright:
2012

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9781506319513
Related ISBNs:
9781483341545, 9781412980531
Publisher:
SAGE Publications
Date of Addition:
Copyrighted By:
SAGE Publications, Inc.
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Language Arts, Communication
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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