Designing Health Messages: Approaches from Communication Theory and Public Health Practice
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- Synopsis
- How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behavior and communication effectiveness by synthesizing and integrating knowledge and insights from theory and research in communication and health behavior change. This book will be an essential aid to designing messages for use in health communication campaigns.
- Copyright:
- 1995
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781506319544
- Related ISBNs:
- 9781452263632, 9780803953987
- Publisher:
- SAGE Publications
- Date of Addition:
- 03/08/18
- Copyrighted By:
- Sage Publications, Inc.
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Language Arts, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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