Service Quality: New Directions in Theory and Practice
By: and
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- Synopsis
- In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on service quality improvement; new methods of assessing the various elements of service quality; and philosophies of the nature of customer value. The diverse viewpoints of the contributors reveal the variety of emerging ideas on the subject of service quality.
- Copyright:
- 1993
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781506332673
- Related ISBNs:
- 9781452262482, 9780803949201
- Publisher:
- SAGE Publications
- Date of Addition:
- 11/03/17
- Copyrighted By:
- Sage Publications, Inc.
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.