Handbook of Services Marketing and Management

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Synopsis
The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.
Copyright:
1999

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9781506332765
Related ISBNs:
9781412973649, 9780761916123
Publisher:
SAGE Publications
Date of Addition:
Copyrighted By:
Sage Publications, Inc.
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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