Marketing
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- Synopsis
- MARKETING 3E is the program that introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA's performance indicators.
- Copyright:
- 2009
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 698 Pages
- ISBN-13:
- 9780538446648
- Publisher:
- Cengage Learning South-Western
- Date of Addition:
- 05/10/10
- Copyrighted By:
- N/A
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Grade Levels:
- Ninth grade, Tenth grade, Eleventh grade, Twelfth grade
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.