Communication Matters (Third Edition)

By: Kory Floyd

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Synopsis: Communication Matters: Effective communicators are made, not born. We all communicate, all the time. Consequently, many of us believe we're experts, that good communication is based on personal instincts. In this highly interactive program, students learn to think through how they communicate rather than rely solely on their instincts. They develop the skills needed to become effective communicators. Communication Matters prompts students to question their assumptions, challenges them to think critically about why and how they communicate in the ways that they do, and provides solid tools and takeaways that students can employ to communicate effectively even in difficult situations. Through an adaptive reading experience with SmartBook, student videos for public speaking, and dynamic online activities, Communication Matters urges students to consider which choices are likely to be effective and which less so.