International Marketing
By: and
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- Synopsis
- The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim.New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing.Included throughout are self-assessment and discussion questions, key terms, references and bibliography.
- Copyright:
- 1998
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781135387174
- Related ISBNs:
- 9780750622417
- Publisher:
- Taylor and Francis
- Date of Addition:
- 01/08/18
- Copyrighted By:
- Stanley Paliwoda, Michael Thomas
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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- by Stanley Paliwoda
- by Michael Thomas
- in Nonfiction
- in Business and Finance