Not Quite a Cancer Vaccine: Selling HPV and Cervical Cancer

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Synopsis
In Not Quite a Cancer Vaccine, medical anthropologist S.D. Gottlieb explores how the vaccine Gardasil—developed against the most common sexually-transmitted infection, human papillomavirus (HPV)—was marketed primarily as a cervical cancer vaccine. Gardasil quickly became implicated in two pre-existing debates—about adolescent sexuality and pediatric vaccinations more generally. Prior to its market debut, Gardasil seemed to offer female empowerment, touting protection against HPV and its potential for cervical cancer. Gottlieb questions the marketing pitch’s vaunted promise and asks why vaccine marketing unnecessarily gendered the vaccine’s utility, undermining Gardasil’s benefit for men and women alike. This book demonstrates why in the ten years since Gardasil’s U.S. launch its low rates of public acceptance have their origins in the early days of the vaccine dissemination. Not Quite a Cancer Vaccine addresses the on-going expansion in U.S. healthcare of patients-as-consumers and the ubiquitous, and sometimes insidious, health marketing of large pharma.
Copyright:
2018

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9780813587790
Related ISBNs:
9780813587783
Publisher:
Rutgers University Press
Date of Addition:
Copyrighted By:
S. D. Gottlieb
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Health, Mind and Body, Business and Finance, Social Studies, Medicine
Grade Levels:
College Freshman
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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