Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

By: and and

Sign Up Now! Already a Member? Log In
You must be logged into Bookshare to access this title. Learn about membership options, or view our freely available titles.

Synopsis
Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines.

Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.

Copyright:
2003

Book Details

Book Quality:
Publisher Quality
Book Size:
324 Pages
ISBN-13:
9781440638862
Related ISBNs:
9781591840701
Publisher:
Penguin Publishing Group
Date of Addition:
Copyrighted By:
The Boston Consulting Group, Inc.
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Grade Levels:
Twelfth grade
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

Reviews

No Rating Yet