Designing with Data: Improving the User Experience with A/B Testing
By: and and
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- Synopsis
- On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data.This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow.Understand the relationship between data, business, and designGet a firm grounding in data, data types, and components of A/B testingUse an experimentation framework to define opportunities, formulate hypotheses, and test different optionsCreate hypotheses that connect to key metrics and business goalsDesign proposed solutions for hypotheses that are most promisingInterpret the results of an A/B test and determine your next move
- Copyright:
- 2017
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781449334956
- Related ISBNs:
- 9781449334932, 9781449334963, 9781449334833
- Publisher:
- O'Reilly Media
- Date of Addition:
- 03/21/18
- Copyrighted By:
- Rochelle King, Elizabeth Churchill, and Caitlin Tan, Elizabeth Churchill, Rochelle King, Caitlin Tan
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Computers and Internet
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.