Marketing (13th Edition)

By: Roger A. Kerin and Steven W. Hartley

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Synopsis: Kerin/Hartley's Marketing 13th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. The author team's decades of combined experience in the higher education classroom continue to inform the title's innovative pedagogical approach. Marketing is known for its conversational writing style, ability to engage students through active learning techniques, and vivid descriptions of businesses, marketing professionals, and entrepreneurs in cases, exercises, and testimonials that help students personalize marketing and identify possible career interests.

Book Quality:: Excellent
ISBN-13:: 9781259573545
Publisher:: McGraw-Hill Education
Date of Addition:: 03/30/18
Copyrighted By:: McGraw-Hill Education
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Entertainment, Nonfiction, Computers and Internet, Business and Finance, Technology, Communication
Submitted By:: Daproim Africa
Proofread By:: Daproim Africa
Usage Restrictions:: This is a copyrighted book.