Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development
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- Synopsis
- Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands.This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing/communications specialist who wants to take a leadership role in advancing an organizations brand, a brand consultant who is striving to sharpen and extend your skills, or a student who wants to jump-start a career in branding.Whatever its starting point--market leader or struggling competitor--any organization that follows this step-by-step guide will end up with a better brand.
- Copyright:
- 2013
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781440331510
- Related ISBNs:
- 9781440331435, 9781440331435
- Publisher:
- Adams Media
- Date of Addition:
- 05/29/18
- Copyrighted By:
- Scott Lerman
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Art and Architecture, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.