Strategic Media Decisions (2nd Edition): Understanding the Business End of the Advertising Business
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- Synopsis
- Learn how the world of media - the $300 billion business end of the ad business works from some of media's top professors and professionals. This is a book in touch with today - packed with genuine substance and contemporary best practices.
- Copyright:
- 2008
Book Details
- Book Quality:
- Excellent
- ISBN-13:
- 9781887229333
- Publisher:
- The Copy Workshop
- Date of Addition:
- 05/30/18
- Copyrighted By:
- The Copy Workshop
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Entertainment, Nonfiction, Business and Finance
- Submitted By:
- Worth Trust
- Proofread By:
- Worth Trust
- Usage Restrictions:
- This is a copyrighted book.