Databases for Small Business: Essentials of Database Management, Data Analysis, and Staff Training for Entrepreneurs and Professionals

Synopsis

This book covers the practical aspects of database design, data cleansing, data analysis, and data protection, among others. The focus is on what you really need to know to create the right database for your small business and to leverage it most effectively to spur growth and revenue. Databases for Small Business is a practical handbook for entrepreneurs, managers, staff, and professionals in small organizations who are not IT specialists but who recognize the need to ramp up their small organizations' use of data and to round out their own business expertise and office skills with basic database proficiency. Anna Manning--a data scientist who has worked on database design and data analysis in a computer science university research lab, her own small business, and a nonprofit--walks you through the progression of steps that will enable you to extract actionable intelligence and maximum value from your business data in terms of marketing, sales, customer relations, decision making, and business strategy. Dr. Manning illustrates the steps in the book with four running case studies of a small online business, an engineering startup, a small legal firm, and a nonprofit organization. What you'll learn Design a small business database from scratch Extract the maximum profit from your data Follow guidance on data protection law Effectively use data collection and data cleansing techniques Train staff to leverage your data Who this book is for Databases for Small Business is a practical handbook for entrepreneurs, managers, staff, and professionals in any small organization who are not IT specialists but who recognize the need to ramp up their small organization's use of data and to round out their own and their staff's business expertise and office skills with basic database proficiency. Table of Contents Chapter 1. How Data Can Benefit Your Small Business Chapter 2. A Small Engineering Company: Case Study Chapter 3. A Small Law Firm: Case Study Chapter 4. A Small Nonprofit: Case Study Chapter 5. Aligning Your Database With the Goals of Your Small Business Chapter 6. Choosing between Spreadsheets and Databases Chapter 7. Designing Your Small Business Database Chapter 8. Data Protection Laws and Your Data Security and Privacy Policy Chapter 9. Collecting Your Data Chapter 10. Cleansing Your Data Chapter 11. Maintaining Your Database Chapter 12. Searching Your Database Chapter 13. Analyzing Your Data Chapter 14. Reporting Your Small Business Data Analysis Chapter 15. Acting on Reports Chapter 16. Acting on Outside Requests Chapter 17. Archiving and Retrieving Your Small Business Data Chapter 18. Storing Your Database in the Cloud Chapter 19. Searching Online Databases for Your Small Business Needs Chapter 20. Training Your Staff Appendix

Copyright:

2015

Book Details

Book Quality:

Publisher Quality

ISBN-13:

9781484202777

Related ISBNs:

9781484202784

Publisher:

Apress, Berkeley, CA

Date of Addition:

07/15/18

Copyrighted By:

Springer

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Computers and Internet, Business and Finance

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.