Brand Fans: Lessons from the World's Greatest Sporting Brands

By: and and

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Synopsis
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport's leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.
Copyright:
2017

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9783319488547
Related ISBNs:
9783319488530
Publisher:
Springer International Publishing, Cham
Date of Addition:
Copyrighted By:
Springer
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Sports
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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