Developing the Public Relations Campaign: A Team-Based Approach (3rd Edition)

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Synopsis

Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process—the PIE chart—that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns.

Upon completing this book, readers will be able to:

  • Develop their own public relations campaigns
  • Apply public relations skills to the real world
  • Understand how to apply communication theories to public relations
    • Copyright:
    2014

    Book Details

    Book Quality:
    Excellent
    ISBN-13:
    9780205066728
    Publisher:
    Pearson Education Canada
    Date of Addition:
    Copyrighted By:
    Pearson Education, Inc.
    Adult content:
    No
    Language:
    English
    Has Image Descriptions:
    No
    Categories:
    Nonfiction, Business and Finance, Communication
    Submitted By:
    Daproim Africa
    Proofread By:
    Daproim Africa
    Usage Restrictions:
    This is a copyrighted book.

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