Advances in Natural Language Processing, Intelligent Informatics and Smart Technology: Selected Revised Papers From The Eleventh International Symposium On Natural Language Processing (snlp-2016) And The First Workshop In Intelligent Informatics And Smart Technology (Advances In Intelligent Systems And Computing #684)
By: and and
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- Synopsis
- This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships.
- Copyright:
- 2018
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783319700168
- Related ISBNs:
- 9783319700151
- Publisher:
- Springer International Publishing, Cham
- Date of Addition:
- 07/24/18
- Copyrighted By:
- Springer
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Computers and Internet
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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