Advances in National Brand and Private Label Marketing: Fifth International Conference 2018 (Springer Proceedings In Business And Economics )

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Synopsis
Puts a special emphasis on branding in the digital age.

Presents the latest research findings on national brand and private label marketing.

Includes interdisciplinary contributions from a wide variety of areas.

This book presents the latest research on national brand and private label marketing – in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the papers address diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships. The main theme of the 2018 conference was "Building Strong Brands in the Digital Age".

Copyright:
2018

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9783319920849
Related ISBNs:
9783319920832
Publisher:
Springer International Publishing AG
Date of Addition:
Copyrighted By:
Springer International Publishing AG
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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