Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations
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- Synopsis
- Introduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. It summarizes various techniques tested by major technology, advertising, and retail companies, and it glues these methods together with economic theory and machine learning. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.
- Copyright:
- 2018
Book Details
- Book Quality:
- Excellent
- ISBN-13:
- 9780692142608
- Publisher:
- Ilya Katsov
- Date of Addition:
- 09/28/18
- Copyrighted By:
- Ilya Katsov
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Textbooks, Mathematics and Statistics
- Submitted By:
- Daproim Africa
- Proofread By:
- Daproim Africa
- Usage Restrictions:
- This is a copyrighted book.
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- by Ilya Katsov
- in Nonfiction
- in Business and Finance
- in Textbooks
- in Mathematics and Statistics