Data Science at Target

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Synopsis

Paritosh Desai joined Target.com in 2013 as VP of Business Intelligence, Analytics & Testing to explore how the retailer could use its relatively small but thriving e-commerce arm to drive sales and win customers. The case explores the technological and organizational challenges Desai faced and the trade offs he considered in his four-year journey to develop the larger retail business into a data science organization.

Professor Srikant M. Datar and Research Associate Caitlin N. Bowler prepared this case. It was reviewed and approved before publication by a company designate. Funding for the development of this case was provided by Harvard Business School and not by the company. The citation review for this case has not yet been completed. HBS cases are developed solely as the basis for class discussion. Cases are not intended to serve as endorsements, sources of primary data, or illustrations of effective or ineffective management.

Copyright:
2018

Book Details

Book Quality:
Publisher Quality
Publisher:
Harvard Business School Publishing
Date of Addition:
Copyrighted By:
President and Fellows of Harvard College
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Computers and Internet, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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