Leading Pharmaceutical Innovation: Trends And Drivers For Growth In The Pharmaceutical Industry (3rd ed. 2018)

By: Gerrit Reepmeyer and Max Von Zedtwitz and Alexander Schuhmacher and Oliver Gassmann

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Synopsis: Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.

Book Quality:: Publisher Quality
Book Size:: 186 Pages
ISBN-13:: 9783319668338
Related ISBNs:: 9783319668321
Publisher:: Springer International Publishing, Cham
Date of Addition:: 10/23/18
Copyrighted By:: Springer
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Business and Finance, Medicine, Politics and Government
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.