Contemporary Issues in Marketing and Consumer Behaviour

By: and and

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Synopsis
This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation. Topics new to this edition include: * the moralised brandscape; * the politics of consumption; * the spaces and places of marketing; and * the relationship between marketing and psychoanalysis. This popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts.Written by three experts in the field, this title fills a gap in a growing market interested in these contemporary issues. Mapping neatly to a one-semester module, it provides a complete off-the-shelf teaching package for masters, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.
Copyright:
2018

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9781134057825
Related ISBNs:
9780203526040, 9780415826907, 9780415826907, 9780415826914, 9780415826914
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
Elizabeth Parsons, Pauline Maclaran and Andreas Chatzidakis
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Sociology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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